Monday, April 12, 2010

Tiger Woods' complicity with Nike

After reading my article on the anti-sweatshop victory against Nike at the Unversty of Wisconsin (see posting below), a friend, Harry Kamberis, writes: “Never owned any Nike products and never will. What does [his endorsement of Nike] say about Tiger Woods?”

Good question. It is amazing how Tiger Woods has been shamed for his “private” life but has escapes opprobrium for his endorsement of Nike and his lucrative complicity with Nike in exploiting millions of men and women in sweatshops.

Woods seems insensitive to everything except golf and the millions it brings in endorsements. A total cad in private life but also in public life.

Another friend, Dan Turnquist, warns against a hasty proclamation of victory against Nike’s policies. He reminds that Nike can and does play “hardball with [universities] in terms of all the support it gives the athletic programs, free uniforms and all that. Not to mention buying off the coaches with lavish payments for endorsements. Nike does not give up easily.”

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